News
Suppress Negative News Articles: Reputation Management Tips
Ever had that sinking feeling when you see a negative news article about your company spread online? It’s the kind of thing that sticks...
How to Change People Also Search For Results
Sometimes it is helpful to change the People Also Search For area of a Google search. While People Also Search For is algorithmic, and ...
Guide: Media Coverage for Wikipedia References
Introduction
Having a well-structured and properly referenced Wikipedia page can significantly boost a company’s online presence and cr...
The Top 10 Online Sentiment Monitoring Platforms
Online sentiment analysis monitoring is an essential strategy for brands aiming to understand their audience’s perceptions towards thei...
How to Structure an Article for Brand Visibility Online
When structuring an article for better online visibility, particularly for enhancing brand recognition, it’s important to focus on seve...
How to Improve Online Reviews
Online reviews are important – obviously. Their impact, good or bad, cannot be overstated. Research indicates that a staggering 91% of ...
Search Engine Manipulation: Benefits, Challenges, and Ethics
Search engine manipulation, a practice that involves intentionally altering search engine results, has become a topic of increasing imp...
Positive Earned Media for Brand Visibility and a Better Online Reputation
Earned media can be good or bad. Earned media is a component of public relations, online reputation management, and other marketing str...
Owned Media for Improved Brand Messaging Control
Introduction
Owned media is one of three types of media that include owned, paid and earned media. It includes company-owned channels s...
Resolving Disputes and Conflicts on Wikipedia
Edit conflicts occur when multiple editors try to modify the same section of an article simultaneously, resulting in conflicting versio...