As a client, you need to understand what your SEO provider is doing in an objective way. This article outlines the types of things you should look for in an SEO report.
SEO service providers must prove the value they are adding to your business both in the short and long term. Remember that SEO work is often a long game, so don’t expect to see massive changes overnight. It’s more important that your SEO service provider keeps you in the loop of changing search results with transparent reporting every step of the way.