The Internet Reputation Brand Audit – Competitive Intelligence for ORM
A reputation audit is essential to understand how stakeholders see a company when researching it online. Buyers do more business with companies with a positive brand image, with 64% of buyers willing to pay a premium for brands they feel connected to. Conducting a timely reputation audit is essential to ensure your brand remains in the buyer’s good books.
This article will explore the importance of a reputation audit, the key elements to evaluate, common pitfalls to avoid, and steps to conduct a comprehensive reputation audit for your organization.