Understanding Social Capital
Social capital is the set of shared values, resources, and relationships that enable individuals and groups to work together towards a common purpose. It encompasses the potential ability to obtain resources, favors, or information through personal connections. Think of social capital as the currency of trust and reciprocity that exists within social networks. It can be tangible, such as accessing job opportunities or business leads, or intangible, like the sense of belonging and support within a community. A strong base of social capital can even help improve how you, or your business is treated during difficult times.