What is Reputation Laundering?

A niche industry has sprung up around what is referred to as “reputation laundering.” A growing number of PR firms, ad agencies, lobbyists, and lawyers have begun to cater to corporate and private clients who aren’t happy with the way the public sees them. Often with billions of dollars at stake, they are willing to pay a great deal of money to change that view.

Sometimes these companies merely want to change an opinion of their business practices, while other times they are obfuscating how they do business. In extreme cases, the companies are actually covering up illegal activities or committing crimes in the process of trying to portray themselves in a better light to the public.


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